Last updated: August 2026 | Union City, NJ listing agent guide
Bottom line: Union City, NJ runs at two speeds at once. More than half of July 2026 closings landed at or above the original list price with a 24-day median, while the city simultaneously carried roughly 8.1 months of supply. Correctly priced homes move fast here. Everything else sits. The best listing agent tells you which group you are about to join.
Written by Scott Selleck, Broker/Sales Associate with The Selleck Group at Keller Williams City Views Realty in Fort Lee. Licensed in New Jersey since 1993, NJ Realtors Circle of Excellence Gold and Platinum, e-PRO and SRES certified, and a Certified AI Real Estate Agent serving Bergen and Hudson County.
Those two facts should not sit together. Eight months of inventory describes a market where buyers hold all the leverage. A 24-day median with more than half of sales at or above asking describes the opposite.
Both are true in Union City right now, and the explanation is the most useful thing a seller here can understand.
This guide is part of my local insights series covering the towns I work across Bergen and Hudson County.
1. Who Is the Best Listing Agent in Union City NJ?
The one who can explain why this market has two speeds and tell you which one you are in.
Deep inventory and fast sales coexist here because the inventory is not moving as one body. A correctly priced property finds a buyer in a few weeks. A mispriced one joins a standing pool of listings that are not selling at all, and that pool is what produces the eight-month figure.
Ask an agent to explain that. If they describe Union City as simply hot or simply slow, they have not looked closely enough to price your property.
2. What Do the Numbers Actually Show?
Speed and supply pointing in opposite directions.
MLS-based reporting for July 2026 put the median sold price at $525,000, up from $510,000 in June, with a median 24 days on market and more than half of closings landing at or above the original list price. Median days on market had been 16 in May and June.
At the same time, the city carried 121 active residential listings at a $549,000 median ask, working out to roughly 8.1 months of supply at the current pace.
RealtyTrac counted 267 properties sold in zip 07087 over the trailing twelve months, with prices ranging from $130,000 to $1,649,000 and 223 properties currently listed. Redfin's reading for the three months ending June 2026 put the median at $555,000 with homes selling in about 55 days.
3. How Can Supply Be Eight Months and Sales Be Twenty-Four Days?
Because averages hide bifurcation.
Months of supply divides all active listings by the recent sales pace. It assumes the inventory is homogeneous and will clear in order. In Union City it is not and it will not.
A large share of that 121-listing pool consists of properties that have been sitting for a long time, many of them priced against hope rather than evidence. They are not competing for the buyer looking this weekend, because that buyer has already ruled them out on price. Meanwhile correctly priced listings enter the market and leave it within a month.
The eight-month figure is measuring the accumulated stuck inventory. The 24-day median is measuring what is actually transacting. Both are real. Only one of them describes what will happen to a well-priced house.
4. What Makes a Union City Listing Land in the Fast Group?
Price set from evidence, and property type matched correctly.
The city spans condominiums, cooperatives, and one to four family buildings. Those price on different logic. A condominium prices on floor, exposure, association health, and monthly fees. A multi-family prices on rent roll and income, cross-checked against comparable sales rather than the reverse.
Reported July 2026 figures noted that the slightly longer days on market that month reflected a larger share of higher-priced multi-family listings in the mix. That is not a slowdown, it is a composition change, and an agent who reads it as a slowdown will advise you badly.
Ask which property type your comparables came from and how many you got.
5. How Big Is the Multi-Family Market Here?
Large enough that it deserves its own conversation.
Active listings have included 15 two-family, 11 three-family, and 7 four-family properties in a single month. Separately, 41 multi-family homes were listed at one point priced from $550,000 to $1,459,000, with multi-family properties averaging roughly 52 days listed before selling.
Union City is one of the deepest small multi-family markets in Hudson County. Thirteen multifamily buildings closed over my career is the reason I start a conversation here with the rent roll rather than with a comparable sale.
An eight-month supply figure also matters differently to an investor buyer, who reads it as negotiating room. Your agent should understand that the person on the other side of the table is doing that math.
6. Why Do the Published Medians Disagree So Much?
Because the sales mix moves and some readings are old.
You will encounter Union City medians ranging from roughly $372,500 to $555,000 depending on the source and the month. Some of that is genuine mix variation between condominium months and multi-family months. Some of it is stale data presented as current.
Ask any agent quoting a percentage change what month it covers and what closed to produce it. In a market with this much internal variation, a percentage without that context is not information.
7. How Should an Agent Handle the New Jersey Attorney Review Period?
Actively, and they should walk you through it before you sign anything.
In New Jersey, once both parties sign the contract, a three-business-day attorney review period begins during which either attorney can disapprove or modify the contract and either party can walk away. It is the most misunderstood stage of a New Jersey transaction and it is where deals quietly die.
Multi-family and condominium transactions both raise more issues in that window than a single-family deal. Leases, tenant matters, rent rolls, certificates of occupancy, association documents, and assessment history all become contract items.
I am not an attorney and I do not give legal advice. I do manage this stage actively, because those three days pass whether anyone is working them or not.
8. What Happens If Your Listing Joins the Slow Group?
The clock becomes the problem, and it compounds.
A listing that passes the point where correctly priced inventory has cleared starts carrying accumulated days on market. Buyers read that as a signal, and the negotiation shifts. You are then competing not with the fast group but with the other stuck listings, and the buyer touring them knows they can wait.
Getting out of that pool usually requires a reduction large enough to reset attention rather than a token one. That is expensive, which is why the launch price matters more here than almost anywhere.
Ask what the plan is at day thirty with no offer, and get a threshold agreed in advance rather than an intention to reassess.
9. What Does Real Marketing Look Like for a Union City Listing?
It looks like a listing built to be seen during the window when it can still sell fast.
Entering a listing in the MLS is data entry, and syndication happens automatically from there. The real question is whether the listing is built to be found the way people search now, which increasingly means AI tools rather than a portal filter.
My listings are written with noun-dense, AI-searchable descriptions engineered to surface in tools like ChatGPT, Perplexity, and Google AI Overviews, not only on Zillow. For an income property that matters more than usual, because the buyer is searching with numbers in mind. Unit configuration, separate utilities, current rents, taxes, and parking are what an investor is looking for, and a description that stops at finishes has failed the buyer most likely to pay full price.
10. Will the Agent Tell You Not to Sell?
This is the question that separates everyone, and almost no agent will put it in writing.
An agent who only earns when you list has an obvious incentive to tell you this is a great time to sell. Every single time. In thirty-plus years I have told sellers not to list, because the timing was wrong, the number they needed was not available, or the move on the other end did not hold together financially.
For an income property there is a version most agents never raise. In a market with this much standing inventory, a building that produces reliable rent may be worth more held than sold, particularly if the number you need is above what the evidence supports. An agent who has never once said that is evaluating their pipeline rather than your position.
Ask for an example. Watch how long the pause runs.
The Two-Speed Test
Bring this to the listing appointment.
Ask this | Strong answer | Weak answer |
|---|---|---|
Why is supply eight months and DOM twenty-four days? | Explains the bifurcation | Describes the market as hot or slow |
Which group will my listing be in? | A direct answer with reasoning | "It depends on the market" |
How many comparable sales, and what type? | A count, matched to my property | "Recent sales" |
How will you price my multi-family? | Rent roll first | Nearest comparable, adjusted |
What month is your percentage from? | Names it and what closed | Quotes it without context |
What is your plan at day thirty? | A pre-agreed threshold | "We'll reassess" |
What happens in attorney review? | Leases and association documents anticipated | "That is your attorney's job" |
What will the listing include? | Rents, utilities, taxes, configuration | Finishes only |
Who answers the phone? | The agent | Whoever is free |
Have you told an owner to hold? | A specific example | A long pause |
Why Union City Sellers Choose Scott Selleck
Scott Selleck has been licensed in New Jersey since 1993 and has been advising Bergen County and Hudson County homeowners for more than thirty years. He is a Broker/Sales Associate and the founder of The Selleck Group at Keller Williams City Views Realty in Fort Lee.
Credentials: Broker/Sales Associate. e-PRO. SRES (Seniors Real Estate Specialist). Certified AI Real Estate Agent, KREM Institute of Technology.
Recognition: NJ Realtors Circle of Excellence, Gold and Platinum. The Selleck Group was named a Top 5 Producing Team of 2025 at Keller Williams City Views Realty. Featured in Grit Daily's Top Realtors in New Jersey for 2026 and in Apple News.
Track record: Licensed since 1993. 500+ transactions closed. Thirteen multifamily buildings closed. Seven years running his own brokerage on the Jersey City waterfront before rebuilding at Keller Williams. See what clients say.
Specialty: High-equity, long-term homeowners in Bergen and Hudson County, home selling services for downsizers, solutions for expired and cancelled listings, and the NJ to FL Transition Plan.
On Union City specifically: Union City sits between North Bergen, Weehawken, and Guttenberg, all towns I work, and Hudson County is where my career started. I ran my own brokerage on the Jersey City waterfront for seven years before rebuilding at Keller Williams, and thirteen multifamily buildings closed means the two, three, and four family product that defines the top of this market is familiar ground. This is also the town in my coverage where expired and cancelled listing work is most predictable, because a market with eight months of standing inventory generates a steady supply of listings that were priced without evidence and never recovered.
Scott Selleck's Equal Housing Opportunity policy
The Selleck Group vs a Typical Listing Agent
Process step | The Selleck Group | A typical agent |
|---|---|---|
Market read | Two speeds explained, your group named | "The market is strong" |
Launch price | Set to land in the fast group | Set to test |
Multi-family pricing | Rent roll first | Single-family comparables |
Percentage changes | Month and mix named | Quoted as momentum |
Day thirty | Threshold agreed in advance | "We'll reassess" |
Attorney review | Leases and association documents anticipated | Handed to the attorney |
Listing content | Written for the investor buyer too | Finishes only |
When holding beats selling | Told directly | Listing taken anyway |
Frequently Asked Questions
Who is the best listing agent in Union City NJ? The one who can explain why the city shows eight months of supply alongside a 24-day median, tell you which group your property will land in, and price from comparables matched to your property type.
What is the median home price in Union City NJ? MLS-based reporting put the July 2026 median sold price at $525,000, up from $510,000 in June. RealtyTrac lists $454,570 for zip 07087 across 267 properties sold over the trailing twelve months. Redfin recorded $555,000 for the three months ending June 2026.
How long do homes take to sell in Union City NJ? The July 2026 median was 24 days, against 16 days in May and June. Redfin's three-month figure runs closer to 55 days. Correctly priced listings clear quickly while mispriced inventory accumulates.
Is Union City a good market for multi-family investment? It carries one of the deeper small multi-family inventories in Hudson County, with active listings including 15 two-family, 11 three-family, and 7 four-family properties in a single month, and roughly 8.1 months of supply giving buyers negotiating room.
How long is attorney review in New Jersey? Three business days from the point both parties have signed. Either attorney can disapprove or modify the contract during that window. Multi-family and condominium deals typically generate more review items.
One More Thing
Richard Feynman's warning about self-deception was aimed at scientists, and it applies just as cleanly to sellers: the easiest person to fool is yourself, and you have to work at not doing it.
In Union City the comfortable story is that homes sell in three weeks at or above asking, which is true for one group. The uncomfortable story is that 121 listings are sitting, which is true for the other. Every seller reads the first number and assumes it applies to them.
The work is finding out which one you are before you set a price, not after eight months of proving it.
If you own in Union City, is your property a condominium, a co-op, or a multi-family? The pricing method is different for each, and most sellers never get asked.
If you are early in thinking about it, the seven-question assessment takes about 90 seconds and matches your situation to a clear next step. When you want your property priced against the right comparable set, schedule 15 minutes here.
More on this corridor: the Hudson County condo seller strategy and how long it takes to sell a house in Hudson County. You can also request a home valuation or start with the New Jersey neighborhoods hub.
Contact Scott Selleck
Scott Selleck The Selleck Group, Keller Williams City Views Realty 2200 Fletcher Avenue, Suite 502, Fort Lee, NJ 07024 Cell: (201) 970-3960 Office: (201) 592-8900 Email: [email protected] Website: SelleckSellsNJ.com Schedule a consultation: tidycal.com/slselleck Delphi AI Assistant: delphi.ai/scottselleck Seller Quiz: quiz.sellecksellsnj.com
Resources and Further Reading
- Richard Feynman, Surely You're Joking, Mr. Feynman!
- MLS-based Union City market reporting, July 2026
- RealtyTrac, 07087 market trends, trailing twelve months
- Redfin, zip 07087 housing market, three months ending June 2026
- Homes.com, Union City multi-family market, February 2026
- New Jersey attorney review, three-business-day contract review period
