From Stagnant to Sold: How a Winston Towers Condo Found New Life After 107 Days on the Market

Some properties don’t fail — they’re simply not marketed correctly.

That was exactly the case for a Winston Towers condo that spent 107 days on the market with another agent.
No offers. No traction. No momentum.
Just rising frustration and a seller who felt stuck.

But the story changed the moment the owners reached back out — because they remembered the experience they had when I helped them purchase their Leonia home years earlier. They trusted the process, trusted the relationship, and trusted that a fresh strategic approach could revive their listing.

They were right.

When a Listing Stalls, It’s Almost Never the Property

Many homeowners assume something must be “wrong” with their home when it doesn't sell.

In reality, more often it’s the:

✔ Strategy

✔ Marketing

✔ Presentation

✔ Positioning

✔ Execution

—not the property itself.

In today’s Northern NJ market, where buyers are selective and attention spans are short, the difference between lingering and selling comes down to how well a listing is prepared and promoted.

A Fresh Start: What Changed the Outcome

When we took over the expired listing, we did what we always do:

🔹 Refined the pricing strategy

Anchored in current market data, buyer demand, and building-specific trends.

🔹 Elevated the presentation

Professional visuals, modern staging recommendations, and improved digital appeal.

🔹 Implemented AI-enhanced marketing

Reaching buyers where they are actually searching today — beyond traditional platforms.

🔹 Targeted the right audience

Leveraging 32+ years of hyperlocal experience and a database of qualified buyers.

🔹 Rebuilt the listing’s momentum

Fresh energy. Better exposure. Stronger engagement.

And the result?
A renewed stream of showings, new buyer interest, and ultimately — success where there had once been silence.

Why Returning Clients Mean Everything

This part of the story matters most:

The sellers didn’t call because of chance —
they called because of how they were treated the first time.

Real estate isn’t only about transactions.
It’s about trust, service, and delivering when it matters most.

When clients return years later because they remember the care, communication, and results — that is the greatest compliment a professional can receive.

A Success Story for the Sellers… and a Lesson for Anyone With a Stale Listing

If your home has been sitting:

⏳ too long,
🥀 with little activity,
🚫 or zero offers…

…it’s not the end of the story.

Sometimes all it takes is the right strategy —
and the right person guiding it.

Whether you’re in Fort Lee, Leonia, Cliffside Park, or anywhere in Bergen County, a stalled listing can absolutely be revived with the right marketing, expertise, and execution.

Thinking About Selling — or Relisting — in Northern NJ?

Let’s make your property the next success story.

Scott Selleck | The Selleck Group
32+ Years Experience | Northern NJ Specialist
Keller Williams City Views Realty, Fort Lee

📞 Call/Text: 201-970-3960
📧 Email: [email protected]
📝 Blog: https://sellecksellsnj.com/blog