Tips for Writing Compelling Property Descriptions

How to Capture Attention, Create Emotion, and Drive More Buyers to Your Listing

When buyers scroll through listings, your photos may stop them — but your property description is what convinces them to take the next step. A strong description doesn’t just list features; it tells a story, creates emotion, and highlights the lifestyle your home offers.

Here are the essential tips to help your property stand out in a crowded Northern NJ market.

1. Lead With the Strongest Feature

Buyers skim — so your opening line must grab them.
Instead of: “Beautiful home in Fort Lee.”
Try: “Renovated corner unit with panoramic Hudson River views.”

One powerful hook sets the tone.

2. Focus on Lifestyle, Not Just Features

Features inform.
Lifestyle sells.

Instead of saying “large backyard,” say:
“A private, fenced backyard perfect for summer BBQs and family gatherings.”

This helps buyers imagine living there.

3. Use Descriptive, Emotion-Driven Language

Words like sun-filled, spacious, designer-finished, move-in ready, and open-concept create visual energy without sounding exaggerated.

4. Highlight Upgrades and High-Value Improvements

Buyers love knowing what’s new, improved, or energy-efficient.
Examples:
• New roof
• Updated electrical
• Renovated kitchen
• Smart-home technology
• New HVAC or appliances

Always mention anything that reduces maintenance or upgrades value.

5. Be Specific (but Keep It Clear and Tight)

Avoid vague phrases like “high-end finishes.”
Instead, note specifics:
• Quartz countertops
• Stainless steel appliances
• Wide-plank hardwood floors
• Marble bathrooms

Details create credibility.

6. Tailor Your Description to Your Buyer

Selling a condo in Fort Lee? Highlight commuter access and building amenities.
Selling a single-family home in Leonia? Emphasize community charm and walkability.
Selling in Tenafly? Spotlight school district and luxury features.

Match your message to your audience.

7. End With a Clear Call-to-Action

Always tell buyers what to do next:
“Schedule your private showing today.”
“Don’t miss this rare opportunity.”

Calls-to-action boost engagement and urgency.

Final Thoughts

Writing an effective property description is part art, part strategy — and when done right, it can significantly increase buyer interest, showing traffic, and overall perceived value. In a competitive Northern NJ market, a compelling description isn't optional; it’s a key marketing tool.

If you’re preparing to sell and want your property positioned with professional, AI-enhanced marketing that attracts high-quality buyers…

**📞 Ready to Sell Smarter?

Let’s Market Your Home the Right Way.**

Scott Selleck | The Selleck Group
Northern NJ Realtor Specializing in Bergen & Hudson County | 32+ Years Experience

📍 Keller Williams City Views Realty
2200 Fletcher Avenue, Fort Lee, NJ 07024

Call/Text: 201-970-3960
Office: 201-592-8900
Email: [email protected]