How to Adjust Your Price If Your Home Isn’t Selling in Bergen County

What should you do if your home has been on the market for weeks—or even months—without an offer?

If your home isn’t selling in today’s Bergen County market, you’re not alone. Even in desirable areas, listings sometimes sit longer than expected. The good news? It doesn’t necessarily mean something is wrong with your property—it might just mean it’s time to revisit your pricing strategy.

Here’s how to recognize when to make a price adjustment, and how to do it smartly to attract new buyers and fresh attention.

Step 1: Reevaluate the Market

Real estate markets shift constantly. Interest rates, inventory levels, and buyer demand can all change within weeks.

Before making any decisions, take a step back and ask:

• Have other homes in my area recently sold?

• What are current buyers looking for?

• Has the market slowed or become more competitive?

💡 Pro Tip: Your agent can provide an updated Comparative Market Analysis (CMA) that reflects the latest data on recent sales, active listings, and price trends in Bergen County.

Step 2: Review Your Listing Performance

Sometimes the issue isn’t just the price—it’s the presentation.

Ask yourself:

• Are my listing photos professional and well-lit?

• Is the description engaging and accurate?

• Have I received consistent showing activity or feedback?

If buyers are viewing your home online but not scheduling showings, it could be the price.
If they’re touring in person but not making offers, the feedback may highlight what’s holding them back.

Small updates—like improved staging, refreshed photography, or updated marketing—can make a big impact before adjusting the price.

Step 3: Analyze Buyer Feedback

If multiple agents or buyers are commenting that your home “shows well but feels overpriced,” listen closely.
Feedback is one of your most valuable tools—it’s direct insight into how buyers perceive your home versus others on the market.

When you align your price with buyer expectations, interest usually follows quickly.

Step 4: Determine the Right Adjustment

A price reduction doesn’t have to be drastic—it just needs to be strategic.

Here’s how to approach it:
📉 Small adjustments (1–3%) – Good for fine-tuning when you’re close to market value.
📊 Moderate adjustments (5–7%) – Ideal if you’re missing key buyer segments.
🏡 Significant adjustments (8–10%) – Recommended if you’re well above recent comparable sales.

💡 Pro Tip: Round to a psychologically appealing number. For example, dropping from $805,000 to $799,000 can move your home into a new online search bracket and attract more traffic.

Step 5: Reintroduce Your Listing Strategically

When you adjust your price, treat it like a relaunch.

• Update your listing headline with “New Price!”

• Refresh your photos or add new marketing assets.

• Promote it again on social media and through your agent’s network.

A thoughtful relaunch signals to buyers that you’re motivated and ready to make a deal—without devaluing your home.

Step 6: Stay Objective

It’s natural to feel attached to your home or confident in its value—but the market ultimately decides the price.

Focus on what will move you closer to your next chapter. A well-timed, data-backed price adjustment can make that happen faster—and often lead to multiple offers once momentum returns.

Final Takeaway

If your home isn’t selling in Bergen County, it might just be a matter of positioning, presentation, or pricing.

The key is to stay flexible, informed, and proactive. With the right adjustments—and the right agent—you can attract new buyers, regain momentum, and move forward with confidence.

Ready to Refresh Your Selling Strategy?

If your home has been sitting on the market without offers, it may be time to reassess. Let’s review your listing together and craft a strategy that gets results.

📞 Call Scott Selleck of The Selleck Group, KW City Views Realty at 201-970-3960 or email [email protected] to schedule your personalized home pricing review today.